Turn your big idea into a fortune with the power of infomercial marketing!
Discover how entrepreneurs and small businesses are making millions in Direct Response TV.
For the past 23 years, infomercial pioneer Nancy Marcum has been on the inside track of some of the most successful infomercials in history: Paul Simon's "Get Rich with Real Estate"…Mike Levey's "Amazing Discoveries"…Jake Steinfeld's "Body By Jake" series…Susan Powter's "Stop the Insanity"…Brad Richdales, Creating Wealth…Cash Flow Vending…Esteban's "Gift of Guitar", Huggable Hangers and many, many more.
Now Marcum shares the secrets she has used to turn literally dozens of entrepreneurs into millionaires with her insightful book, Do You Want to Make a Million? Marcum boils down the complex world of direct response TV into simple concepts and easy-to-read descriptions that will give you the insight to one of today's fastest-growing and most lucrative sales channels.
You'll learn the essential tactics you will need to succeed - as well as the pitfalls to avoid. In eight no-nonsense chapters, this veteran of over 1000 infomercials takes you step by step through the process of launching and sustaining a successful campaign:
- Understanding the DRTV Industry
- Product Development
- Media Selection
- Offer Development
- Creative Production
- Telemarketing & Fulfillment
- Backend Marketing
- Presenting Your Idea
As you complete each chapter, you fill out worksheets that help your apply the concepts of the chapter to your specific idea. When you're done, these sheets form a complete marketing plan for infomercial success!
Instead of wondering "what if", now you can turn your dream into a reality with the power of infomercials. Do you want to make a million? Then read Do You Want to Make a Million? That big idea of yours could be worth a fortune.